Exit polls have lost their sheen this time round. So, what happened...
There is a niche set of viewers who should be looking forward to the elections more than the politicians. Unsung heroes (or villains, depending on how you look at it) who remain enshrined in their popularity figures and minutiae, these pollsters – called psephologists by the learned – strive to learn when, how and why people vote as they do, and for whom.
For Complete IIPM-Article, Click on IIPM-Viewpoint
Source IIPM-Editorial,2006
There is a niche set of viewers who should be looking forward to the elections more than the politicians. Unsung heroes (or villains, depending on how you look at it) who remain enshrined in their popularity figures and minutiae, these pollsters – called psephologists by the learned – strive to learn when, how and why people vote as they do, and for whom.
For Complete IIPM-Article, Click on IIPM-Viewpoint
Source IIPM-Editorial,2006
