Pepsi’s new initiative in rural markets faces a branding challenge
Phew! For a change, this is a refreshingly different story. At a time when companies are actually turning enemies of scale, PepsiCo India is actually continuing its untethered initiatives to achieve it in India. Claiming that the FMCG sector remains barely moved by the global slowdown otherwise troubling various industrial sectors of the world, Indra Nooyi, Global Chairman & CEO recently spoke with B&E to inform, “Irrespective of the recession, our sectoral volume growth has been not affected.”
Nooyi has just propagated the ‘Power of one’ strategy globally, and restructuring in India is on track with respect to this strategic direction. PepsiCo India and Frito-Lay will now come under Sanjeev Chadha as one entity and exploit mutual synergies. The company has earmarked another $500 million for expansion in India, hoping to triple its business in the Indian market. It’s a different matter that the company has also announced investments of $3 billion in Mexico and $1 billion in China recently!
Phew! For a change, this is a refreshingly different story. At a time when companies are actually turning enemies of scale, PepsiCo India is actually continuing its untethered initiatives to achieve it in India. Claiming that the FMCG sector remains barely moved by the global slowdown otherwise troubling various industrial sectors of the world, Indra Nooyi, Global Chairman & CEO recently spoke with B&E to inform, “Irrespective of the recession, our sectoral volume growth has been not affected.”
Nooyi has just propagated the ‘Power of one’ strategy globally, and restructuring in India is on track with respect to this strategic direction. PepsiCo India and Frito-Lay will now come under Sanjeev Chadha as one entity and exploit mutual synergies. The company has earmarked another $500 million for expansion in India, hoping to triple its business in the Indian market. It’s a different matter that the company has also announced investments of $3 billion in Mexico and $1 billion in China recently!
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Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face
IIPM - FLP (Flexi Learning Program)
