Wednesday, August 08, 2012

ARINDAM CHAUDHURI ON WHY ISB IS BETTER THAN THE IIMS AND HOW TO JUDGE B-SCHOOLS

First things first... Ever since we started Business & Economy, we avoided the temptation of undertaking B-school rankings for the simple reason that IIPM is a B-school that we are very closely associated with; and at IIPM, we have always claimed that we are the best B-school globally when it comes to education. So any B-school ranking brought out by us would have had IIPM right at the top, at least in the three parameters of ‘course contents’, ‘global exposure’ and ‘research & consulting’! But if we were to have finally published such a ranking, our friends in the media would have taken no time to call them biased, however fact-based the rankings might have been. And undertaking a B-school ranking without speaking about ourselves would be next to impossible for an aggressive group like ours, which so passionately believes in our (IIPM’s) superiority. So finally, this is what we did!

We decided to go ahead with the B-school ranking in B&E. However, we decided to keep IIPM totally out of it. We didn’t have any editorial representation in the ranking team. We selected the top 30 B-Schools of India – IIPM included – and gave the list to a team of five unbiased members in order to rank all the B-schools: Naresh Gupta (MD, Adobe India), Dr. Sanjeev P. Sahni (Head, Strategic HR, Jindal Steel and Power Ltd), Girish Vaidya (Director, Infosys Leadership Institute), V. Balakrishnan (CFO, Infosys), Brian Tempest (former CEO, Ranbaxy). And I am sure no one would think that such kind of credible people – two of them from Infosys included – could be made to do something unethical! After they gave their rankings, we removed IIPM’s name from the list and gave out the top 29 B-Schools because ethically, it was still not fair for us to rank ourselves as Planman Media is a sister concern of IIPM; and also because the experts did rank IIPM quite amongst the top B-Schools! [see the whole survey in the Business & Economy issue dated Nov 27-Dec 10, 2009.]

However, having removed IIPM from the ranking, I do think that as the editor-in-chief of this magazine, I have a right to say what we stand for! So I brought out this article I had once written earlier and made some changes so that our readers have an exact idea of what our magazine believes! This article will give our readers a clear view of why we at Planman Media think that ISB today is ahead of the IIMs – even if fractionally – in India and in every parameter worth mentioning where IIPM stands compared to the IIMs and ISB. This article will also give our readers insights on why we have always maintained that given the right weightage for specific parameters, IIPM is undoubtedly ahead of all other B-schools in the country! My comparisons will be only between these three institutes (IIPM, ISB, IIMs), because frankly speaking, these are the only three B-schools on whom I keep a detailed track and do my research upon!

But before I begin expressing my views, I must clarify something; and that is that despite IIPM’s ‘Dare To Think Beyond The IIMs’ campaign, I have nothing against the IIMs. Rather, all I have is sheer respect (My father was a professor at IIM Bangalore and is extremely proud of the same. My Managing Partner, my best friend at IIPM and the Editor of this magazine itself, A. Sandeep, is a product of IIPM and IIM Calcutta; and he specifically had gone to study there to have a first-hand knowledge about the ‘IIM way’ before coming back to IIPM to take it up. And finally, my best friend in school and the Head of our news portal, TheDailyIndian.com, Partha Saha, is a proud product of IIM Calcutta). We believe we are the best when it comes to education, but that doesn’t mean we don’t know how good the IIMs are or that their students get better placements than our students or even the fact that they attract the best of students of India – though we may still not accept that the final IIM product is, therefore, necessarily better! So, this article is not an attempt to malign the IIMs, but a simple attempt to analyse some facts.

Having said that, let me also state that what I am writing shouldn’t shock many; at least not those who know that the 2009 Financial Times rankings have put ISB as the 15th best B-school in the world and haven’t put any of the IIMs even in the top hundred! Yet, what I hope this article will do is to bring perspective to those rankings and explain to people what management education is all about; since no magazine undertaking B-school surveys in India has even a fraction of the ability to comment upon management education in India, compared to our capability.