Friday, April 02, 2010

Meet the break-up agent!

If the romance is long over and you’re struggling to decide how to break-up, here’s someone who’ll do the dirty work for you!

Breaking up with your partner is hard, we know that. The thought of a break-up is not on one’s mind when getting into a relationship (at least not for most of us). Even the term ‘break-up’ can send a shiver down our spine. But what else can one do when one realises that the girl or guy they’re seeing is great, but you two just don’t click? Or worse, you realise the person you are dating is nothing but a loser and on second thoughts you wouldn’t even wish to see your enemy with him/her! How does one tell him that it is just not meant to be, without having to go through the pain of confrontation and the resultant drama and heartache! Well, the days of drama are behind us and now all one has to do is to pay a modest sum and the dirty work would be done by an expert!

Bernd Dressler, a businessman in Germany, started the project ‘Separation Agency’ in 2006 after he stumbled upon this idea on eBay. His job description is basically that if someone wants to break-up and doesn’t have the guts to do it themselves, then all they need to do is get in touch with a break-up artist who would end the relationship on your behalf. In short, it’s the work that actress Britney Brooks does in the film “The Break-Up Artist”.

“I have four packages for the service. The first service is ‘phone call’ in which they remain friends and it is very friendly. The second is a phone call again but it is more direct and that there will be no contact any more. The third is to write a letter, but this service is not booked very often. The fourth option is a personal visit. The normal phone call is around 29.95 Euros and the personal visit costs 65 Euros. The most common service is a phone call for ‘let’s just be friends,’” reveals Dressler.

Agreed, it is tough to break-up and confront your partner, but why involve a third party? “People have a problem because nobody knows what to do. We, as a separation agency, think that we only have a task of sending a message from one person to the other.

It might be interesting to know that two-thirds of my clients are women. Most people are between the age group of 18 to 30s. The common reaction from the ex-partner is of astonishment and that they don’t want to believe this. I always ask my clients to give me three reasons for breaking up. I give these reasons to the ex-partner and most often they agree to the reasons and the problems that are mentioned. I do not console them as the separation agency is only a ‘talking letterman’. My job ends when I bring the message to the ex-partner,” adds Dressler.

Well, there are lot of other (read cheaper) ways to break-up, such as by sending e-cards or by sending poems on break-up. People in unhappy relationships can also seek out free break-up advice online, or peruse through various reasons to break-up!

Considering that shows like “Emotional Attyachaar” on UTV Bindass are already showing how Indian relationships are getting messier, we think the day is not far when this kind of service will find a market among the Indians too. Plenty of soft-hearted Indians would be glad to have someone else do the dirty work. So, don’t be surprised if you hear of a break-up.in in the near future!
For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2009


An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

Read these article :-

Outlook Magazine money editor quits
Don't trust the Indian Media!