The kind of hype and money generated by Indian Premier League (IPL) is simply astounding. Even better, it is becoming a classic case of Bollywood and Cricket merging to propel Indian sports towards the league of really big bucks. But are things as rosy as they look?
Just imagine this tantalising scenario. Mahendra Singh Dhoni,
the new rock star of Indian cricket, marries Deepika Padukone, the new rock star of Bollywood. As a honeymoon gift, Dhoni gives Deepika the Mohali IPL team. A consortium led by Dhoni and Anil Ambani has persuaded the current owners of the team, Ness Wadia, Mohit Burman and Preity Zinta to cash out. Don’t think for a moment that this is fantasy. Bollywood and cricket have well and truly married each other to propel the business of sports towards the big boys club in India. And why not? Shahrukh Khan has paid $75 million for the Kolkata team led by Saurav Ganguly. Preity and her partners have forked out $75 million for the Mohali team. Akhsay Kumar has become the brand ambassador for the Delhi Daredevils led by triple centurion Virendra Sehwag. And the list just goes on and on… At one stroke, the Board of Cricket Control of India (BCCI) has generated $1.5 billion through the launch of the Indian Premier League (IPL) that will oragnise 20-20 matches that start on April 18.
In an exclusive interview to B&E, Shahrukh Khan says, “I have invested a big stake, and as an investor, I am concerned about every move of the team…overall the business of sports is very interesting and profitable, both for businessmen and for our country.” Shahrukh’s co-star in quite a few Bollywood blockbusters, Preity Zinta has this to say about her new found zeal as an investor, “You know that for me, money is very important… we are looking at a long term plan. We have a professional set up, so it is not a child’s game.”
And it’s not just cricket that is using Bollywood and entertainment to promote itself and generate the real big bucks. The ‘King of Good Times’ Vijay Mallya has vowed to bring the phenomenal Formula One racing into India. Simultaneously, he has promoted and launched the Force India team that now participates in F-1 races across the world. Everybody knows about how Sania Mirza has taken the ‘business’ of tennis to new heights. The humble yet brilliant Vishwanathan Anand routinely earns crores every year through chess matches. Others like Jeev Milkha Singh (golf), too, have become dollar millionaires. So, as the Indian economy gallops ahead at a scorching pace, sports is also becoming big business.
But one thing is unmistakable. While sports like racing, football, golf and chess do have a bright future, it is cricket that rules as the unchallenged emperor. Says Amita Sarkar, Head, Media & Entertainment division, FICCI, “No other sport can match the popularity of cricket in India. The other sports have a future, but it is a long way from now.” Just look at this comparison: When the Indian hockey team won the Asia Cup, they got piffling money rewards while when India won the first T-20 World Cup (cricket), Dhoni and his band of merry boys were showered with cash prizes, which also resulted in protests by the hockey players for a stepmotherly behaviour.
Amidst all this hype, hoopla and media frenzy, one question that keeps cropping up repeatedly is: Have people like Shahrukh, Preity, Mallya and Mukesh Ambani made a wise decision by investing such huge amounts in teams and players? And will they be in a position to recover their investments in the future? Equally important, Sony has bagged the telecast rights of IPL for a mind boggling $1 billion. Will the channel be able to recover the money it has gambled on the new 20-20 format? If history is any guide, then the head honchos at Sony surely have some thinking to do. In an exclusive interview with B&E, Ashish Kaul, the then Executive Vice-President of Zee Network explains the economics of IPL and how tough it will be for Sony, “It is only BCCI who is going to make money out of IPL. By no means Sony or WSG will make money.
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Source : IIPM Editorial, 2008
the new rock star of Indian cricket, marries Deepika Padukone, the new rock star of Bollywood. As a honeymoon gift, Dhoni gives Deepika the Mohali IPL team. A consortium led by Dhoni and Anil Ambani has persuaded the current owners of the team, Ness Wadia, Mohit Burman and Preity Zinta to cash out. Don’t think for a moment that this is fantasy. Bollywood and cricket have well and truly married each other to propel the business of sports towards the big boys club in India. And why not? Shahrukh Khan has paid $75 million for the Kolkata team led by Saurav Ganguly. Preity and her partners have forked out $75 million for the Mohali team. Akhsay Kumar has become the brand ambassador for the Delhi Daredevils led by triple centurion Virendra Sehwag. And the list just goes on and on… At one stroke, the Board of Cricket Control of India (BCCI) has generated $1.5 billion through the launch of the Indian Premier League (IPL) that will oragnise 20-20 matches that start on April 18.In an exclusive interview to B&E, Shahrukh Khan says, “I have invested a big stake, and as an investor, I am concerned about every move of the team…overall the business of sports is very interesting and profitable, both for businessmen and for our country.” Shahrukh’s co-star in quite a few Bollywood blockbusters, Preity Zinta has this to say about her new found zeal as an investor, “You know that for me, money is very important… we are looking at a long term plan. We have a professional set up, so it is not a child’s game.”
And it’s not just cricket that is using Bollywood and entertainment to promote itself and generate the real big bucks. The ‘King of Good Times’ Vijay Mallya has vowed to bring the phenomenal Formula One racing into India. Simultaneously, he has promoted and launched the Force India team that now participates in F-1 races across the world. Everybody knows about how Sania Mirza has taken the ‘business’ of tennis to new heights. The humble yet brilliant Vishwanathan Anand routinely earns crores every year through chess matches. Others like Jeev Milkha Singh (golf), too, have become dollar millionaires. So, as the Indian economy gallops ahead at a scorching pace, sports is also becoming big business.
But one thing is unmistakable. While sports like racing, football, golf and chess do have a bright future, it is cricket that rules as the unchallenged emperor. Says Amita Sarkar, Head, Media & Entertainment division, FICCI, “No other sport can match the popularity of cricket in India. The other sports have a future, but it is a long way from now.” Just look at this comparison: When the Indian hockey team won the Asia Cup, they got piffling money rewards while when India won the first T-20 World Cup (cricket), Dhoni and his band of merry boys were showered with cash prizes, which also resulted in protests by the hockey players for a stepmotherly behaviour.
Amidst all this hype, hoopla and media frenzy, one question that keeps cropping up repeatedly is: Have people like Shahrukh, Preity, Mallya and Mukesh Ambani made a wise decision by investing such huge amounts in teams and players? And will they be in a position to recover their investments in the future? Equally important, Sony has bagged the telecast rights of IPL for a mind boggling $1 billion. Will the channel be able to recover the money it has gambled on the new 20-20 format? If history is any guide, then the head honchos at Sony surely have some thinking to do. In an exclusive interview with B&E, Ashish Kaul, the then Executive Vice-President of Zee Network explains the economics of IPL and how tough it will be for Sony, “It is only BCCI who is going to make money out of IPL. By no means Sony or WSG will make money.
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
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to corruption, then you must come to Jhalawar district of Rajasthan. This is the same constituency from where the chief minister Vasundhara Raje is the MLA. Despite the fact that information about the progress of the National Rural Employment Guarantee Scheme (NREGS) should be available within seven days, queries from representatives from Kisaan Majdur Shakti Sanghtan (KMSS) were ignored for about a month in this high-profile area. At least when KMSS finally got the required information after a long wait and dharna for three days, they understood why they were being ignored.
League look with serious glamour making inroads into this new-fangled multi-million dollar industry. Perhaps, the auctioneers from Christie’s can learn a few lessons from our babus at BCCI on conducting crazy high-profile auctions that can leave most people gasping for breath when struck with the realisation of the kind of money at play on BCCI’s home turf. As the Indian cricket board auctioned top international superstars from across the world in a first-of-its-kind auction to distribute players amongst the Indian Premier League’s (IPL) eight franchises, the cricket body was taken aback by sky-high bidding amounts. And the media went berserk at the thought of finding top Bollywood superstars and the country’s most loved sportsmen on a single platter and under one roof.
towards the turn of the 20th century, and it was led by bicyclists from the League of American Wheelmen. He believed that states, nations and communities should be physically connected – through roads, rail, or air. This is the reason that he thought about mega ‘connectivity’ projects – a road through north eastern states, Myanmar, Thailand to Cambodia and Laos, a rail link through central Asia to Turkey, open skies policy with ASEAN and, of course, the Golden Quadrilateral and freight corridor. But of all these dreams, it was the last one that took off during the NDA regime. Roads, contend experts, would entail an investment of $88 billion, out of the projected $500 billion in infrastructure projects, over the next five years.
villages of Gurgaon triggered my venture to Teekli, a village in the outskirts of Delhi. Just a while after the car cantered effortlessly through the narrow road with endless shades of green on either side, a familiar face among a group of villagers drew my attention. It was Lakhi Ram whose statement and appearance in one of the dailies had spurred curiosity and wonder. “It isn’t recent. The animal has been around for years now. Many cows and goats have been killed and eaten. Gopi’s cow was found half eaten yesterday. I can also show you the pug marks in the field. Sher to hai yahan (There’s a tiger for sure),” he concluded while the others nodded in affirmation.
that sets all budgets to nil at the beginning of the financial year or a period. It requires government departments to justify all their expenditures, not just those exceeding the budget. Money is allocated to the departments and not just based on previous year’s budget (plus or minus some percentage).
to be the mother of all necessities. On May 18, 1986 Ivan Boesky – the king of junk bond (high yielding debt) gave a speech at the University of California at Berkeley’s Business School, which also happens to be his Alma Mater. He said “I think greed is healthy,” he told his enthusiastic audience. “You can be greedy and still feel good about yourself.”
part of the Bengali culture, one would often come across dozens of art students, from the city’s fine arts colleges, selling paintings for pittance of Rs.30-Rs.40. Looking at those creative indulgences, many of which might have got tagged as masterpieces if they were to find a place among scores of art galleries which are raking millions now, one would easily conclude that if there were ever a need to find an ideal example of the quintessential slip between the cup and the lip, India is the ideal sojourn for that. India has often been the land of contrast. A land where many a paradoxes co-exists, be it feminism and female foeticide or over-supply of funds, coupled with lack of funds for new entrepreneurs.
the Mt. of Beatitudes in Jerusalem where Jesus is believed to have said “blessed are the peace-makers” & ruins of the biblical city Capernaum on the Sea of Galilee. Quite symbolical a start is for a man who has waged two ugly wars in the name of fighting terrorism. Given the past seven years in power, nobody would doubt Bush’s ability to make rhetoric on all the issues, whether it is the domestic economy, ‘war on terror’ or the West Asian peace process. Does his recent visit to the Holy Land mean anything other than a damage control exercise organised by conservatives in the White House?
fighting to keep back words, was quite striking to us, “A correction to an extent of 900-1,000 points in the market was on the cards, but this huge fall came as a surprise to us!” Surprise? Wouldn’t ‘terribly shocking’ have been a better description? After scaling a historic high of 21,206 on January 10, the Sensex touched a terrifying low of 15,322 in the opening session of January 22. No doubt, ‘Correction’ is an accepted corollary to a dramatic climb in a financial market. But what started as a mere correction turned out to be mayhem on the bourses. Investors lost over Rs.15,000 billion with major indices tumbling over 16%. As on January 24, the Sensex had thankfully crawled back to the 17,000 levels and around.