IIPM- News Articles: Safety to IT services

Wednesday, April 09, 2008

Safety to IT services

Three years since the

n and TCS finds itself working with the Italians right across the continuum of services – from safety to IT solutions – from pole to finish. Toeing the line with its Indian counterpart was Antonio Calabrese, spokesperson for Ferrari as he expressed the Italian carmaker’ willingness to “enhancerelationships” with Tata Consultancy Services. While speaking on the expansion plans, TCS Chief S. Ramadorai did mention implementing the ‘offshoring’ model to provide software to Ferrari due to the nano-precision that the job requires and also a fact that TCS has deployed a team of “40 specialists to continuously monitor the project in Italy.” For Ramadorai and his men there definitely lurks a ‘prestige issue’ when associating themselves with the prancing horse. However ,what one fails to notice is that TCS in itself is no puny varmint. It is the 23rd largest software company in the world and is amongst the ten most profitable. So the next time you cheer for your favourite Formula One Team, scream a bit louder for Ferrari. For who knows there’s a rookie waiting to break free on the streets of Madras… oops Chennai.

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Source : IIPM Editorial, 2008

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative