Well, consider this: International 
Cricket Council (ICC) has already sold television rights for the 2011 & the 2014 cricket World Cup for an astounding $1.1 billion, coupled with the sponsorship sales of $500 million for the same. For the 2003 ICC World Cup South Africa spent US$3.48 million for cricket facilities, which not only created around 5,000 new jobs but also attracted nearly 40,000 foreign tourists to South Africa. In 2007 World Cup too, the sporting event generated over US$500 million for the Caribbean economy & brought in 672,000 spectators. If not for anything else, cricket essentially has to be taken forward for the creation of more business opportunity which results in creation of more & more employment.
For Complete IIPM Article, Click on IIPM Article
Cricket Council (ICC) has already sold television rights for the 2011 & the 2014 cricket World Cup for an astounding $1.1 billion, coupled with the sponsorship sales of $500 million for the same. For the 2003 ICC World Cup South Africa spent US$3.48 million for cricket facilities, which not only created around 5,000 new jobs but also attracted nearly 40,000 foreign tourists to South Africa. In 2007 World Cup too, the sporting event generated over US$500 million for the Caribbean economy & brought in 672,000 spectators. If not for anything else, cricket essentially has to be taken forward for the creation of more business opportunity which results in creation of more & more employment.For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2007
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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