Disassociating

Of course, as Murthy is disassociating himself, the company’s brand image has slipped a few points too. Yet, what distinguishes Infosys from the rest is that “it doesn’t come from a rich parent; it comes from a one room apartment,” says Indus- View’s analyst Akshun Gulati. So, Infosys may have slipped from Rank 4 to Rank 6, but remains firmly etched in the minds of the common Indian as the country rides the IT wave. Nilekani clearly can keep this ship’s engine gunning.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

YOUNGEST & FASTEST GROWING BRAND OF 2006-07

• Kingfi sher Airlines
• Reliance Infocomm
• Wills Lifestyle

Youthful and spirited – a combination of character that can offset growth of even the most seasoned of foes. And when we look at the names in the category of the youngest and fastest growing brands in India, we conclude that Kingfisher Airlines (known for its spell-binding and exemplar service), Reliance Infocomm (which has spread its wings beyond just mobile service and within a short time has created waves in CDMA category) and Wills Lifestyle(ITC’s apparel brand which has redefined fashion) – all rightfully deserve a place in the list.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2007

An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative