Showing posts with label IIPM Gurgaon. Show all posts
Showing posts with label IIPM Gurgaon. Show all posts

Tuesday, May 07, 2013

International

Intel: change of guard

Otellini’s successor to come into a hard landing

The Paul Otellini era at Intel Corp is drawing to a close. Intel’s legendary CEO will call it a day in May 2013, after working for an astounding 40 years in the service of the world’s largest chip maker. The news came as a shocker, as Otellini, 62, surprised the tech community by announcing to retire three years before Intel’s mandatory retirement age. He has had a stellar record at the helm of Intel since 2005. Intel’s revenue increased by 57% to reach $55 billion at the end of 2011. He also settled an antitrust suit against Intel for $1.25 billion, and went on to convince Apple to put Intel chips in its computers.

Otellini will hand over the baton to a new incumbent at a critical juncture in the company’s 44-year-old history. Until not very long ago Intel strode the tech world like a collossus, enjoying over 80% share of the global market in computer chips and processors. But those days of glory are now a fading memory as new rivals and upstarts such as Qualcomm and ARM Holdings have eaten into the turf that was once Intel’s happy hunting ground. The company also found itself turning up late for the party as new players made rapid gains by moving in fast and capitalising on the big shift towards mobile devices.

The Intel board has begun its search in earnest for a worthy successor who can turn around the flagging fortunes of a company beset by an eroding market share and falling PC sales. Last month Intel’s Q3 net income fell by more than 14% to $3 billion on falling PC sales (its core competence area). According to market research firm Gartner, PC sales fell flat for the seventh quarter in a row during the second half of 2012 and the outlook for the future doen’t look bright either. Will Otellini’s successor be able to step up to the plate and revive Intel’s business in these challenging times?

HP: DEAL gone sour


Autonomy deal blows up in the face

Bad luck seems to have become a constant companion of the US technology major Hewlett-Packard (HP). The latest downer is it’s purchase of Autonomy, a British software company, for a whopping $11 billion last year. How HP, an old warhorse of the tech race, could have been so naive to jump at a deal, which had disaster written all over it from the word go? Autonomy’s numbers were fishy to begin with. Its stated profit margins of around 50% did not seem to translate proportionately into cash flow and its claim of double-digit organic growth in software license revenue appeared too good to be true. And despite being warned by analysts that it was forking out too high a price for the acquisition, the computer maker went ahead with the deal. Not surprising that it has now unravelled with destructive force leaving behind a toxic trail of accounting rigmarole. HP is now engaged in salvaging the situation and limiting its damages. The company has written down $8.8bn in the value of the deal. It has also fessed up to “serious” accounting improprieties at the British company. However, it will take some time before HP is able to clean up the mess and leave the stink behind.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
 
For More IIPM Info, Visit below mentioned IIPM articles
 
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman

ExecutiveMBA

Saturday, April 27, 2013

"I only bother about production volumes"

C. S, Verma, CMD, SAIL – India’s largest public sector steel company and the second-most profitable in the business in India Inc., refuses to believe that dampened economic sentiments are making life difficult for Indian steel businesses. For him, 10% is how the trajectory of growth appears for the industry. He might be right.

B&E: Besides being one of the highest profit-makers in India Inc., in recent years, the Rs. 503.5 billion topline-earning SAIL has worked on marketing its brand. How important is the brand to the company and its stakeholders?
Chandra Shekhar Verma (CSV):
Today, branding activity in the steel industry in India is on the rise. And from September 1, 2012, the government of India will introduce the mandatory BIF standard, which will make branding compulsory for industry players. As far as SAIL is concerned, today, roughly 20% of our sales come from products that are branded. So, in times to come, brands and the power of branding will hold great importance for all in the steel industry. At present, we have more than 3,000 dealers and 67 warehouses across the country, so we expect branding to hitherto impact positively the efforts of SAIL as far as strengthening its front and back-ends are concerned. Investments in branding will also give us a distinguishing upper-hand over competition that is rising each day.

B&E: You mentioned competition – can you elaborate?
CSV:
Today, government policy allows free import of steel from overseas – therefore it is a case of survival of the fittest. And this is again where I come back to the branding bit. We had to create brand equity in the minds of customers. Due to the marketing activities in recent past, I can say that SAIL has got a brand awareness that is unmatchable. Whenever customers or government officials talk about steel, they talk of SAIL. And the popularity of our slogan which goes as, “There’s a little bit of SAIL in everybody’s life”, proves the how SAIL has been able to position itself in a cluttered market where there are more than six to seven big players.

B&E: India’s steel consumption grew only by 5.5% in FY2011-12 to 70 million tonne due to lower demand from industries like auto, FMCG and construction. This figure shows lack of investment in industrial projects. There is all the talk about a slowdown in the steel industry – what is your take on how your company has performed vis-à-vis the industry during FY2011-12?
CSV:
I don’t agree that either the Indian economy or the steel sector is facing a slowdown. India is a demand centre as far as consumption of steel is concerned, and even last year, despite an increase in production, we had to import steel to fulfil just our domestic demand. And the fact that the government has planned a total investment of one trillion dollar during the 12th Five-Year plan period is definitely an encouragement for investors and participating companies in the steel industry. Moreover, to achieve 1% growth in GDP, there has to be a growth of 1-2 times in production of steel. To be realistic, yes, we are not completely insulated from the happenings in Europe and US – the slowdown and crises across various markets have impacted India, but the fear of slowdown only lives in the mindset of people in this country. Today, the installed capacity of steel in India is about 82 million tonne a year, which is going to rise to about 140 million tone by the end of the current Five-Year plan and then to more than 200 million tonne by FY2020-21. The reason for a slowdown in the sector in Europe and US is that they are oversaturated economies and the low 1-2% growth in their economies cannot drive forward demand of steel. But if you look at growth of the steel sector in India it has averaged 8-10% over the past few years. And this growth will continue.

B&E: So you claim that the previous financial year was not a challenging period for SAIL?
CSV:
Challenges were there. They still are. But the growth of more than 8% in demand and production of steel in India over the past few years, due to the India growth story, has been more than encouraging for us. There are challenges galore. More and more players are entering the industry today. The market is a free import market so if we are not cost competitive, there will be imports from China. Today, the total installed capacity of steel in the world is 1.8 billion tonne. Of this, 50% capacity is in China. And China is our next door neighbour. So, if we do not control costs and therefore prices, there will be free imports from China. So there are many more such challenges in the industry in India, but the opportunities outweigh the threats. And this is really not the case with other economies in Europe. India presents a growth opportunity for this industry.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles
 

Wednesday, April 24, 2013

“We’ll try to close the gaps in our after-sales process”

Neeraj Garg, Member of Board & Director, Volkswagen Passenger cars, talks about the automaker’s plan of action in the all important Indian market

B&E: As compared to what Volkswagen has achieved in markets like China and Europe, it is still early days for the automaker in the Indian market. What it is that VW wants to achieve in India?
Neeraj Garg (NG):
As a company, we are looking at becoming a key driver of the growth in India’s automobile market. After we started launching products in the high-volume segments three years back, we have been able to gain a strong position in the Indian market. As compared to a sales volume of 3,000 units in 2009, we sold 33,000 in 2010 and 78,000 in 2011. We are today the sixth-largest passenger car manufacturer in the country. Is this where we want to stop? Certainly not!

B&E: Globally, VW has a plan to become the market leader by 2018. While it is expected that the company will be able to achieve that milestone before the set year, what is your view on the market share that you would like to achieve in India by, say 2018?
NG:
What I’d like to say is that if VW wants to keep growing, we will have to keep on expanding our sales volumes here. We are among the top three globally. And because India is a strategically critical market for us, we have to build a very strong footing for ourselves in this domestic market. Three years back, the awareness level of our brand was single digits. Hardly anyone knew what VW stood for. Today, that awareness level has risen by 800-900%, which is a significant jump. Although in this respect we are still way behind companies like Maruti, Hyundai and Tata – whose awareness levels range from 90%-99% – I think we have been able to communicate well with our target segment. We have the potential to climb up the ladder. However, this process will take time. Today, we are catering to only 40% of the total market with our seven-product line-up. Hoping that the industry will sell more cars than the 2.2 million cars sold last year, all I can say is that we are right on track.

B&E: You have outpaced the industry in terms of growth over the past few years. What is the action plan for this year?
NG:
This is the time to check whether we are ready for the long-term growth of the domestic market or not. We plan to fill the gaps in our system and consolidate what we have achieved so far in India. For instance, since our sales network has grown exponentially, there are gaps in the after-sales process. We will also be addressing issues like manpower training et al.

B&E: And what about the novelty factor, since your competitors have launched many new models over the past few months?
NG:
All our products are new in any case. Vento is one year-old, Jetta is just six months-old and Passat is just nine months-old. India is very different from the developed markets where manufacturers have to snatch away market shares of other manufacturers to grow. India has a lot of headroom for all manufacturers to grow and we will be able to scale up volumes by opening more dealerships and infusing more efficiency into our system.


Source : IIPM Editorial, 2013.
An Initiative of IIPM, Malay Chaudhuri
 
For More IIPM Info, Visit below mentioned IIPM articles
 

Friday, April 19, 2013

B&E Indicators

PE investments up 24% in 2011

Private Equity (PE) firms invested $10,117 million over 441 deals in India during the 12 months ending December 2011, compared to $8,187 million across 362 deals during the previous year. These figures, which include VC (venture capital) investments and exclude PE investments in real estate, take the total investments by PE firms over the past five years to about $47 billion across 2,062 transactions.

IT – still the hot favourite

With 137 investments worth about $1,752 million, Information Technology and IT-Enabled Services (ITES) companies topped in terms of both investment value and volume during 2011. The Energy industry absorbed $1,651 million across 43 deals, while Manufacturing attracted $1,598 across 37 transactions. Engineering & Construction companies and Food & Beverages companies also attracted special investor attention during 2011.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles
 

Tuesday, April 16, 2013

B&E Indicators

Choppy commodity markets

On the back of global concerns about demand and appreciation in exchange rates, non-energy commodities have registered an approximate decline of 7.6% yoy in October 2011. Due to a decline in global industrial production, metals were the worst hit. Improving supplies also led to fall in prices of agricultural commodities. Crude prices dipped below $100/bbl due to slow demand but light/sweet crude and distillate markets will be tight in the upcoming peak winter.

Flourishing agri-supplies


A more robust supply scenario is leading to a fall in prices of agricultural commodities., led by raw materials like rubber and cotton. Most commodities have registered bumper crops like coffee (Brazil & Vietnam), fats & oils (Malaysia & South America) and wheat (increasing production in Australia, Canada, Russia and the Ukraine & Argentina). But uncertainties still remain about the longevity of this scenario.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
 
For More IIPM Info, Visit below mentioned IIPM articles
 
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

IIPM Links
IIPM : The B-School with a Human Face

Monday, April 15, 2013

Laying the ground for a second coming

After years of struggling with its CDMA technology in India, Qualcomm is looking for business avenues in the smartphone space. However, its real potential seems to lie elsewhere.

The Indian telecom industry has been witnessing an unprecedented fall in subscriber additions of late. For the last 4 months, the net additions have been less than 10 million every month and still descending on monthly basis; taking the total to 611.75 million by August 2011 (COAI). However, low cost handset makers are getting upbeat about revolutionising the 2nd largest telecom market in the world even after over half of it is taken.

Riding on the wave created by Google’s free operating system Android, which surpassed Nokia’s outdated operating system Symbian in 2010, even chipset manufacturing companies like Qualcomm are eager to have their share of the pie in Android’s feast, which is all set to cross 49% market share by 2012 (Gartner). The worldwide smartphone market is expected to grow by more than 55% yoy in 2011 and around 472 million phones will be shipped through the year. It is projected that shipments will reach 982 million by 2015 with Apple’s iPhones & Samsung’s Galaxys leading the segment currently.

Many OEMs naturally believe in the low cost handset market for an emerging market like India. Qualcomm CEO Paul Jacobs shares the view. After facing significant reversals in India due to the far lower success rate of CDMA services, due to which even its largest customer RCom switched a few years back to a dual service portfolio, Qualcomm is looking to make amends. In 1990, Qualcomm pioneered the designing of CDMA-based cellular base stations, which has been its forte. Being the OEM of mobile phone chipsets, (Qualcomm CDMA technologies contributed 61% of its revenues in FY 2010), Qualcomm was once able to derive huge royalties from the companies it served with CDMA (globally, LG and Samsung contributed over 10% each in the same period). But India is very low in contrbution despite significant investments by the company.

The San Diego-based company’s strategy is to leverage the expanding availability of 3G services (as its core competency is producing 3G compatible chipsets) and after successfully tapping the biggest handset market of the world (China accounted for 29% of Qualcomm’s revenues of $10.99 billion for the year ending September 2010), the company has now decided to follow the footsteps of its Chinese competitors and bring out a sub-$100 phone with a Qualcomm chip in order to cater to the needs of the price sensitive yet feature conscious Indian market. Huawei and ZTE have already launched Qualcomm chip powered Android handsets in that range in China.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
 
For More IIPM Info, Visit below mentioned IIPM articles
 
2012 : DNA National B-School Survey 2012
Ranked 1st in International Exposure (ahead of all the IIMs)
Ranked 6th Overall

Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri’s Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM’s Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri – A Man For The Society….
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail

IIPM Links
IIPM : The B-School with a Human Face

Tuesday, March 12, 2013

She’s Not Yet a Woman To Me

Is Your Child Growing up Too Fast? Check in Time So That ‘Too Much, Too Young’ Doesn’t Leave you with 'Too Little, Too Late'...

Lolita was a literary marvel or a sleaze roll, depending on how you look at it. In any case, whether inside Nabokov’s classic, or outside of it, sexually precocious children are a discomfiting idea to most of us, except maybe wannabe reality-show makers who would stop at nothing.

Sexual precocity is just one of the fallouts to be imagined in tandem with the surging global trend of children attaining early puberty. As if the unbridled consumerism of our times wasn’t already blurring the lines between childhood, adolescence and adulthood, there comes the distressing and confusing, er, period of puberty for children. While 9 to 13 years is considered the normal bracket for pubertal development – a sequence of physical changes – to start, imagine getting pregnant at 10! A girl in Jerez, Spain, all of 10 years, accomplished just that and gave birth to a baby girl last month, at an age when most others like her are only expecting siblings.

It is tempting to get into the moral and legal propriety of consensual sex between minors – the father is a boy of 13 – but choosing to restrict the discussion to its biological complications, we wonder what it is to be burdened with maternity at such a tender age. Dr. Nikita Trehan, Gynaecologist and Laparoscopic Surgeon, says, “It is a very bad idea, since bone development isn’t complete in young mothers. In addition, the mother and fetus will be competing for nutrients during pregnancy. The risk of stillbirths and other health-related problems with the baby increase too.”


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles

Wednesday, February 06, 2013

A stitch before time?

After having failed to acquire Africa’s MTN, Sunil Mittal has now set his eyes on Zain to enter Africa. But his best bets could be much closer home than he thinks.

Africa? A book one thumbs: listlessly, till slumber comes...”: Countee Cullen

Businesses today couldn’t help but disagree with Countee Cullen’s poetic rendition of the Dark Continent. Companies across the globe have been increasingly laying out plans to acquire invaluable assets in the continent where the fruits of global economic growth have been the slowest in the coming. Understandably, it’s a key to Bharti’s ambitions towards becoming a powerful emerging market telecom giant; ambitions that seem to be growing by the day, undeterred by rounds and rounds of MTN disillusionment.

Bharti Airtel kickstarted 2010 with the announcement to acquire a 70% stake in Bangladesh’s Warid Telecom International (a wholly owned subsidiary of UAE’s Dhabi Group) for about $300 million. This was a landmark deal for Bharti Airtel, as it was the company’s first acquisition in the international market. Though the company also has operations in Sri Lanka, it was not through inorganic route. But given that it is only the fourth largest operator in the entire country and has a current subscriber base of 2.9 million subscribers, the company has made it clear that they might be looking at further acquisition in the Bangladeshi markets. Further, on the heels of this acquisition came out hushed rumours that the company was looking at strategic stakes as well as other options to enter Bhutan.

Add to it the fact that starting from February 15, 2010, Bharti Airtel has entered into exclusive talks with Kuwaiti telecom major Zain to acquire its assets in Africa (except for its operations in Morocco and Sudan). This exclusive talk period would last till March 25, and the deal is expected to be worked out till May. It is noteworthy that this is Bharti’s third attempt to enter the African market as it has tried to woo another MTN to enter into an alliance twice in the past and failed in both the attempts.

Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.



 

Monday, February 04, 2013

Atleast, we spared their pants!

Two biggest M&As. Who lost? The shareholders. Who won? Mmmm...

When it comes to research, experts from KPMG to Booz Allen have already testified that a blood-freezing 66.67% to 78% do not work to create value or are outright failures. When it comes to examples too, the same holds true; the only difference being that in this case, we even know who the victims are! Let’s begin with the biggest M&A trophy, ever – the much discussed hostile takeover of Germany’s Mannesman AG by UK’s Vodafone Plc in February 2000, for a mammoth $183 billion. A year after the deal, the cultural differences had made living hard for the two families, and Vodafone had put Mannesman’s art collection up for sale (true!). Numerically speaking, today, the value of the duo, which once stood at $365 billion (on day #1, post-merger), stands stripped down to a pathetic $64.46 billion (as of April 27, 2009) – a fall of 83%! So why did the soup go sour? First, the deal was at ‘a wrong price with a wrong rationale…’ Ignoring issues of culture, even their business models differed. Vodafone’s concentration of wireless telephony was in stark contrast to Mannesmann’s focus on fixed-line services. Moreover, the logic behind Sir Christopher Gent (the-then CEO of Vodafone) paying a 55% premium for one Mannesmann share remains a mystery...

Then comes the next biggest from the M&A record book – the $167.4 billion merger between AOL & Time Warner in 2001, making the combine worth a gargantuan $260 billion in terms of Mcap, and the largest media & entertainment company in the world. As per the agreement, AOL shareholders held 55% of the merged entity, while the rest belonged to Time Warner shareholders. (Translation: the tuna had gobbled up the whale!) Getting straight down to statistics, today, the combine’s Mcap has fallen to a lamentable $26.7 billion – an appalling fall of 90% since the merger happened! So what really went wrong? Well, the biggest mistake with the merger was its very ‘timing’. It came just months before the Internet bubble burst in mid-2000, post which there was a huge decline in subscriber growth for AOL. First, it’s ad-revenues water-hole dried-up faster than water from a bottle cap in Sahara, and consequently, it underwent a massive goodwill write-off, due to which the company reported net losses of $99 billion for 2002 alone!


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

Wednesday, January 09, 2013

3 Tenets: Navigating change for growth

As consumerism further evolves, companies need to look at different ways to innovate and stay relevant

Gone are days when superior quality of product or being the best of breed was a sufficient barrier to entry and protect market leader positions. Nowadays, there is increased reliance on the softer aspects of business such as building brand awareness/ brand loyalty through marketing communications strategies, establishing strategic partnerships, keeping product features fresh, new and relevant; all while leveraging innovative platforms such as social media.

In these modern times of technology, rapid gratification and labour market mobility, organisational change is a way of life. This change could mean any number of things from shifting organisational culture, to operational processes to strategic directions. One needs to learn to expect it, and plan for it. Microsoft has created a plethora of great examples for dwindling companies that did not prepare for change. Lotus 1-2-3, WordPerfect were all at the top of their game when a little known company called Microsoft entered the market with Windows/Office. These companies underestimated the competitive landscape and now they are struggling relics of the information age. Much as this is true for large businesses, it is also true for small businesses as information savvy consumers will now gravitate towards competitors who are able to offer the best value for money and/or a differentiated buying experience. In order to protect your financial bottom-line, you need to be able to understand the rhythm of your market, separate out the urgent from the important, and build in enough flexibility into your system to be able to change with market needs.

360° Vision
I love the quote, “Without a destination, it is difficult to know which road to take.” When you know what to change, putting the ball in motion becomes the easier part. Some of your change will be a result of internal growing pains e.g. evolution of your product and story, and some of it will have to be driven by your competitors. There has been an explosion in small business growth as, in addition to the traditional groups, several laid off workers have struck out on their own. It is becoming a busy, and noisy, marketplace. With consumer knowledge at an incline, it is imperative to understand competitive positioning so that you can react and change direction when needed. Monitoring competitors’ pricing, product features, sales strategies and anticipated strategic directions are key in prioritising areas of change.

Empowered Organisation
If there is one thing you need to instill in your organisation’s work habit, it is the ability to separate the urgent from the important. Business execution and putting out daily fires is necessary but not sufficient. In doing so, you are probably inhibiting your growth as it becomes difficult to anticipate opportunities, let alone prepare for it. If need be, enable the appropriate employees to take on the lower priority tasks while you shepherd the strategic direction for your company. This means establishing well-understood processes that give employees some degree of freedom to make responsible decisions. Their solution may not be your first pick, but ask yourself, ‘does it get the work done?’ And if so, move on. This sense of ownership of problems will bring efficiency of epic proportions, and will help build a workforce ready to react.
 

Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.

Tuesday, January 08, 2013

International Curry

Some international campaigns succeed in creating momentously historic landmarks in the global advertising playfield. 4Ps B&M brings to you a review of one such stellar campaign that was active during the fortnight ending March 07, 2012.

Wrong movie, right message

Advertiser:
EMDA Israeli Alzheimer Association
Ad Title: The wrong movie
Category: Ambient

4Ps B&M Take: There are very few advertisements which can draw attention to a social cause so effectively that viewers are forced to ask themselves questions about their own contributions to society. Lesser so in the case of movie hall advertisements, where the theatre audience in general considers advertisements (not movie trailers) simply a waste of time (as they are either repeats of television advertisements or are of poor viewing quality as ad agencies in general do not care to convert a television ad into a wide scree HD format). Riding on the tagline ‘The wrong movie,’ it was the Tel Aviv (Israel) based advertising agency, ACW Grey, which did the trick for EMDA Israeli Alzheimer Association, which wanted a normal human being to experience the feelings of confusion and disorientation experienced by over 100,000 plus Alzheimer patients in Israel. The campaign was simple, but very effective in putting across the idea to the TG. After an audience had taken their seats in a movie theatre anticipating to watch the movie that they had come to see, the movie that was started was a different one. Expectably, confusion quickly took over the auditorium and the people began to wonder if it was their own mistake for having sat in the wrong theater or if the cinema was to blame. While some startled people took the exit, the ones that stayed over kept wondering what was going on. However, after a short while, the agency revealed the plot – it was the International Alzheimer Awareness Week and they wanted to make people experience the issues faced by patients suffering from Alzheimer’s, a disease that is predicted to affect 1 in 85 people globally by 2050.


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.

Friday, January 04, 2013

Their grass was greener

Two CMs who bravely defied anti-incumbency and emerged trumps in both assembly and Lok Sabha elections

The people of Andhra Pradesh and Orissa seem to be dwelling in a wave of pro-incumbency at the moment. This is obvious seeing how their respective CMs – YSR Reddy and Naveen Patnaik – have had a smooth ride in both the state and assembly elections. In the case of the former, its supporters say that Reddy’s plank to back women empowerment paid rich dividends when it won 156 out of 294 assembly seats and emerged as the largest contributor to the Congress kitty at the centre with 33 out of 42 Lok Sabha seats.

On the other hand, Naveen Patnaik’s party BJD literally conquered Orissa; winning 103 out of 129 seats in the state assembly and 14 out of 21 seats in the Lok Sabha. It is the state’s most comprehensive mandate ever.

In an interview, Patnaik attributed his success to the robust pro-poor agenda that his government initiated. “We had launched several safety-nets for our below the poverty line (BPL) population like the Rs.2 rice scheme, the Gopabandhu pension yojna and housing schemes for the poor known as the Mo Kudia Yojna. People responded to it and appreciated it. We are happy that we succeeded in spreading our irrigation programmes for farmers as well as the paani panchayat systems for the control of water by the farmers.’’

Now he want’s to continue where he left off. A normally reticent Naveen outlined his post-poll priorities, “My first interest is pro-poor programmes, meant for a large tribal and scheduled caste population. We are also keen on irrigation schemes for farmers. We have to generate revenues and job guarantees.’’


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.

Thursday, January 03, 2013

In the dark...

Burma needs urgent help

More is always less for Myanmar’s military government. And they still have the gall to consider extending the house arrest of world famous leader and 1991 Nobel Peace Prize winner Daw Aung Suu Kyi and gnash their teeth at the international community for meddling in their affairs! As per the latest update, Suu Kyi’s confinement may be extended. The whole drama has come up just days before her five year long house arrest was supposed to end. Apparently, an uninvited American visitor swam to the house where she was placed under house arrest and pleaded that he be allowed to stay for a while as he was exhausted. Suu Kyi allowed him to stay for 2 days, for which charges of violating the house arrest have been pressed on her.

Well, nothing much better can be expected from a government, which has been in power with sheer use of force. While Myanmar has declared elections by early next year, Suu Kyi has clear approval ratings from the people of Burma. But if Suu Kyi’s period of detention is extended, which in all probability would happen, then there is chance that the country would be forced to languish under the military rule for more time.


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri
For More IIPM Info, Visit below mentioned IIPM articles.

Wednesday, December 12, 2012

Yahoo! to Boohoo!

Yahoo! had a chance to grow & survive. It ‘had’!

So what’s the biggest mistake that Yahoo! ever made? Well, allow us to rephrase that... what are the biggest mistakes made by Terry Semel and his successor Jerry Yang? Allow us to reflect back on what happened in 2001. That year, Yahoo’s chief, Terry Semel met the co-founders & co-Presidents of Google – Larry Page and Sergey Brin – to discuss the acquisition of Google. Semel offered them much lower than the $5 billion, that the co-founders asked for. As a justification, Semel stated that “no one could truly value Google,” and that there was “no way he would shell out such a hefty amount” for the search-engine start-up. Eight years later, Google commands a market value of $121.1 billion, while Yahoo!, a lamentable $19 billion! Then there was Semel’s successor, Jerry Yang, who in 2007 brushed aside Microsoft’s bid for Yahoo! for a mind-blowing $46 billion.


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.

Tuesday, December 04, 2012

A piece on Israeli grandmothers!

And on why mothers and grandmothers of this great nation play a critical role in the Israeli-Russia spar

Since August 28, 2008, almost all western media in some or the other form, are criticising Russia’s decision of recognising the independence of Abkhazia and South Ossetia [once considered part of Georgian influence] by considering it Russian-occupied territories. Not only have both Fortune and Economist featured Russia’s growing influence on their cover stories in the last few weeks, even global leaders have suddenly started recognising that Russia still exists. In sarcastic criticism, US Secretary of State Condoleezza Rice expectably showed her support to Georgia and warned Russia, “In contrast to Georgia’s position, Russia’s international standing is worse now than at any time since 1991...” How interesting dear Ms. Rice that you use that year as an example, for we believe that for the first time since 1991, Russia is finally regaining its rightful position on the world platform. And please Ms. Rice, neither you nor your favourite ‘Kiss Army’, of whom you are a self-confessed die-hard fan, are even an iota interested in what happens in Georgia, are you ma’am?

But what we wish to impetuously implicate out here, and what has been missed out by a majority of media in the process has been the emergence of a strange spar between Israel and Russia over the Georgian war! Analysts and experts in both Israel and Russia are bombarding each other with anti-Russian and anti-Israel statements respectively. Even in the media, while on one hand, Israeli press is accusing Russia of increasing its arm trade with the Middle East, on the other hand, the Russian media is leaving no stone unturned to prove the presence of arms and Israeli training hubs in Georgian land. And now, gravely serious political leaders allege that Russia’s nuclear fuel supply to Iran’s Bushehr nuclear plant is an initiative against Israel and Georgia. The question is, why is Israel suddenly getting into the benign act of protecting Georgia?


Source : IIPM Editorial, 2012.
An Initiative of IIPMMalay Chaudhuri

For More IIPM Info, Visit below mentioned IIPM articles.